We’re snacktivists.
These snacks are woefully, criminally underrated.
Jay’s is organizing an all-out activist movement to secure its right and true reputation as having the best snacks in America.
Art direction by Winston Thompson.
Six-second YouTube Bumpers
That’s all we need to point you to the truth.
Cheezlets Revival
We’re drawing in our base and convincing newcomers by bringing back an old cult favorite.
Word Reclamation
We’re getting rid of the word ‘Lay.’ No one should be thinking about Lay’s lousy chips.
As shown here…
…and here.
Miscellany
We’re about how to make language work for the brand and augment how consumers engage with it. Like a DM lottery on many different platforms to inform those born with ‘Jay’ in their names, a birthright, a root to restoring the glory of our beloved potato chips.
First Strikes
You didn’t think this was just going to be us spreading the word on social media, did you? Ask our fanatical supporters and organizers anything you want, except “Where can I get a bag of Lay’s?” Please don’t ask them that. That would be very rude.
