Mend the gaps.
The CTA fails to serve roughly one million Chicagoans every day.
Divvy, in an effort to transform the state of the CTA, will fill in the gaps it leaves behind with its bikes.
Art direction by Blake Pleasant and myself.
Material measures.
Getting around is expensive. For many Chicagoans, ridesharing, cabs, buying or renting a car just to get around is simply not an option.
We’re launching a card that can be accessed through City services, no questions asked, to ensure all Chicago Public School students, low-income residents, and undocumented residents have access to Divvy bikes whenever they need them at little to no cost. Compatible with Apple Pay and Google Pay Send.
Pamphlets (available digitally and in print) will be available at every Divvy Dock and on social media with basic information, like how to use it for the first time, maps to and from L stations, bus stops, community centers, attractions, and of course, Divvy Docks. L stations and bus stops, additionally, will serve as Divvy Docks, even if one has not been placed there yet.
Divvy will also dramatically expand its quantity of docks, especially at Chicago Public Schools.. City ordinances actually require CTA train stations to be a certain distance away from Chicago Public Schools, a well-intentioned but backfiring policy.
The City the L Forgot: Brand Partnership with Atlas Obscura
Atlas Obscura specializes in creating guides for obscure, forgotten, and overlooked attractions. As a jumping off point, Divvy users will be able to better enjoy the city they call home.
